Cultural Alchemy
Most culture change efforts fail before they start. Not because the people are wrong or the intention is missing. Because the intervention hits the wrong layer.
Cultural Alchemy is a seven-part series on how culture actually works: how invisible scripts shape individual behavior, how those scripts scale into organizational patterns, and what it takes to lead through genuine transformation rather than just rearranging what's already there.
The series draws on Edgar Schein's work on cultural assumptions, Stewart Brand's pace layers, Dave Snowden's Cynefin framework, and years of working with founders on the patterns that don't show up in org charts or OKRs.
Invisible Scripts
The hidden narratives running your organization. Most leaders never see them until they've already slowed everything down.
Part 02 · Cultural AlchemyWhy Culture Eats Frameworks for Breakfast
Why importing another company's playbook doesn't work, and what to do instead.
Part 03 · Cultural AlchemyCulture as a Living System
Organizations don't have cultures. They are cultures. The difference matters.
Part 04 · Cultural AlchemyFrom Change to Evolution
Why change initiatives fail and what working the layers actually looks like.
Part 05 · Cultural AlchemyThe Cultural Dissonance Trap
When what an organization says and what it does are two different things.
Part 06 · Cultural AlchemyCultural Contagion
How patterns spread through organizations faster than any strategy memo.
Part 07 · Cultural AlchemyLeading from the Liminal
Navigating cultural transitions without losing yourself or your people.